Geodemograhics

 Geodemographics is a way of describing a group people based on where they live and this type of audience is known as an regional audience. Geodemographics is a purpose of research as it is very important for media producers to have a local audience to advertise and sell to and this should help draw in an even bigger audience by doing this. Once you know about the local audience and understand about what gives them all an impact then you have a target audience and will know the best media product to sell to the local audience which both benefits the audience and the producers of it.