Advertsing placement is a form of the market research as they use the advertsing to help promote their products in order to get a bigger number of consumers to buy the product that they are advertising. It can also make the industry that have produced the product earn more profit as movie industrys would have to pay a fee to allow the use of their product in a movie or TV series.
The screenshot that is above the text is about an adverstising campagin and Intel had a lot of complaints about an opinion piece that caused it. It also caused Intel to pull the ads from gamasutra because it had a negative effect of complaints towards the advertising. The opinon said that gamers dont have to be your audiecne, gamers are over.
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