Within the market research there will be a competition between two media industrys who are trying to sell most of their produts to the consumers and earn the most profit. It will create competition in the market as the media industrys are out to make their media product appealing and good quality so the consumer will want to buy the product more than the other product thats at sock and this is how the media industries compete with one another when it comes to market sales.
A good example of a competition would be the two media industrys that sell similar products and they are called microsoft and sony that sell alot of media products and compete with eachother to sell the most. The website that I have taking a screenshot from claims that the ps4 which is the product that sony are selling is doing better than the xbox one which is the product of microsoft. So this is how the competition is like between media company's as if one is more successful and making more profit. Then the media industy, that is not doing so well, will try and make improvements to their products to make it effective to the audience and this is how they compete.
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