Consumer behaviour

Consumer behavior is where people make product decisions on what to buy and consumers make this decision every day on things such as food because they would decide on what product of food that they should buy and eat or it could be something like clothing and make a product decision on what style of clothing that they should wear. This makes it apart of audience research because it based on the consumer and what decisions they make on what media product  buy. This can cause a conflict between media industry's as they can make similar products and it is left to the consumer to make the decision on what product to buy. Consumers behave in all sorts of different ways towards the products. This has both quantitative and qualitative ways of finding out about the consumers behavior. By using quantitative methods to find out about consumer behavior you can use questionnaires to find out about how much TV they watch and if they watch TV at the scheduled time or watch it later by recording it or viewing it on catch up.