The competitor analysis is a form of the market research because you are looking at what makes your media product good an how it would be suitable to sell to an audience. You do this by analysing other media industry products by seeing what makes yours better than theres which gives you the advantage in sales or something about the other media industrys product is better then your own and this will help you decide to make your product even better and in order to make more profit of selling them.
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