This is a type of research is is qualitative as it has peoples thoughts on media products and their attitudes towards it. The audience can give a positive or negative view on media products and would not want it presented on the media if they think it is not very good.
The screenshot below is an example of attitudes to media product as it has the viewers attitudes to product placement and they have a very negative view on product placement. The audience got their first taste of product placement but their attitudes towards was not good or bad. From the research that i have found on the attitudes to product placement it shows that the younger audience are with the idea of product placement but the older audience are completely against the idea and they both have their attitudes towards this media product on why it is good and why it is bad. Product placement means that the TV in the UK will be more like the tv in the US and that is why some people in the UK are against the idea to do this.
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